Posts Tagged ‘connect’

As previously mentioned, I’m presenting a short introduction to the use of social media and search marketing to the St. Clair (Mich.) Chamber of Commerce this evening. It’s an overview, not particularly in-depth due to the length of the presentation, but I’m hoping it will inspire some questions.

The presentation slides are available here and on SlideShare. I’ll add an audio track from tonight’s presentation later.

1. It works for you 24 hours a day, 7 days a week. Customers get answers when they need them.
2. Your business blog shows off your expert knowledge of your field and builds credibility in your community… and the world.
3. No more waiting for your web designer to update your home page.
4. It’s like cloning yourself. Now you can talk to many people at the same time with just a single blog post, increasing your businesses’ reach.
5. Search engines like Google love blogs, because they love freshly updated sites with lots of links in and out – the definition of a business blog.
6. Your business blog site turns your six column inch newspaper ad or your 30 second radio ad into a full-color, full-page marketing tool.
7. We’re interested in personality. Humanizing your business through blogging creates interest much better than P.R. babble.
8. No more wondering if your mass email or e-newsletters are being stopped by spam filters or clogged inboxes.
9. You can sell products directly from the site. Use the sidebars to promote your current specials or your key products and services.
10. There’s just not enough room on a business card.